Comprehensive SEO Solutions for Sustainable Growth
Capture | Nurture | Close
Our SEO Strategy
The First 90 days...
At Power360 Media, we focus on building long-term SEO results by laying a rock-solid foundation in the first 90 days. Our strategy is structured, intentional, and tailored to help your business dominate search rankings—especially in your local market.
Book A Consultation And Let's Discuss Your SEO Needs!
Our SEO Strategy: The First 90 Days
At Power360 Media, we focus on building long-term SEO results by laying a rock-solid foundation in the first 90 days. Our strategy is structured, intentional, and tailored to help your business dominate search rankings—especially in your local market.
🎯 Goal:
Increase your search visibility and organic traffic through foundational SEO, technical setup, keyword targeting, and content strategy that positions your brand as an industry authority.
Month
Foundational SEO Setup
The first 30 days are all about preparation, diagnostics, and setting the stage for long-term success. We focus on identifying opportunities, optimizing your existing setup, and building the core structure needed for sustainable rankings.
🔧 Technical & On-Page Setup:
Access confirmation, onboarding checklist, and platform setupInstall RankMath SEO plugin and configure technical settingsInstall Header & Footer Scripts pluginSet up Google Analytics, conversion tracking, and test itConduct crawl audit and site speed analysisEvaluate existing content silos and internal link structureReview and optimize Title Tags, Meta Descriptions, and H1s for top 10 pages
🔍 Keyword Strategy:
Brand discovery and competitive researchKeyword research (20 organic focus terms + 20 local/maps terms)Setup keyword tracking dashboard for ongoing visibility
📍 Google Business Profile (GBP):
Full GBP audit and optimizationWeekly GBP posts (4 total) to start driving local engagement
📌 Local SEO Foundations:
Citation audit and begin directory submissions for consistency
📈 Reporting & Communication:
Monthly SEO performance reportOngoing account management and strategy alignment
Month
Content & Local Authority
With the foundation in place, we shift our focus to creating valuable, SEO-optimized content and reinforcing your local presence. This month is about expanding visibility, strengthening your rankings, and building trust with search engines and customers.
📝 Content Strategy & Optimization:
Create a 90-day content calendar tailored to target keywords and customer intentOptimize two existing website pages (on-page SEO, keyword targeting, internal links)Continue content silo development to support topical authority
📍 Google Business Profile (GBP):
Maintain momentum with 4 new GBP posts (1 per week)Ongoing optimization and keyword-enhanced contentRefresh business imagery and assess engagement
📌 Local SEO & Engagement:
Additional citation submissions (as needed)Support for collecting and showcasing new Google reviewsContinue building local relevance with structured content
🔎 Midpoint Review:
SEO implementation check to ensure progressReview keyword performance trends and adapt targeting strategyAddress minor technical issues if discovered
📈 Reporting & Communication:
Monthly SEO performance reportStrategy call to review insights, progress, and adjust plans
Month
Momentum, Authority & Content Growth
In the final month of the initial phase, we double down on building domain authority, publishing content that ranks, and ensuring your SEO strategy is delivering measurable results. This is where early momentum turns into long-term traction.
📊 Performance & Site Health Checks:
Full SEO implementation reviewKeyword ranking check across all target termsSite speed reassessment and Core Web Vitals reviewBacklink and error audit (including broken links and crawl issues)
📈 Content Execution:
Optimize 2 additional existing pages for SEO improvementsPublish 2 brand-new blog posts from your content calendarStrategically interlink new and existing content for SEO value
📍 Google Business Profile (GBP):
Publish 4 fresh weekly posts focused on keywords, services, and eventsMonitor visibility trends and user interactions
🔗 Backlink Planning:
Begin identifying key backlink opportunities based on your niche and competitorsBuild outreach strategy for high-authority, relevant backlinks
📈 Reporting & Transition:
Final 90-day report with detailed keyword, traffic, and ranking insightsStrategy review and recommendations for ongoing SEO workAccount management meeting to plan long-term growth
90 Days and Beyond
The first 90 days are just the beginning. With your SEO foundation in place and early momentum underway, the next phase is about scaling what works, expanding your digital footprint, and strengthening your position in the market.
From here, we shift from setup to strategy—focusing on continuous improvement, strategic content, and consistent local engagement. As Google’s algorithm evolves, so does our approach—ensuring your business stays relevant, visible, and ahead of the competition.
You’ll continue to receive detailed reports, proactive adjustments, and dedicated support as we grow your rankings, traffic, and leads month after month.
Let’s build on the momentum—and keep climbing.
SEO: The Long Game that Delivers Lasting Results
Our SEO strategy doesn’t rely on guesswork. It’s a combination of proven tactics, local optimization, content development, and ongoing technical audits to ensure your site not only ranks—but converts.
Your SEO Questions Answered: Everything You Need to Know About Ranking Higher on Google
What is SEO and why is it important for my business?
SEO (Search Engine Optimization) is the process of optimizing your website to rank higher on search engines like Google. Higher rankings lead to more organic traffic, increased visibility, and ultimately, more customers for your business.
How long does SEO take to show results?
SEO is a long-term strategy that can take several months to start showing significant results. Typically, you’ll see improvements in 3-6 months, with full results coming over 12 months as your site builds authority.
Why is SEO a long-term strategy?
SEO involves consistent improvements, like creating valuable content, building backlinks, and technical optimization. These actions take time but result in lasting visibility and higher rankings on Google. SEO rewards those who invest in it long term by delivering sustainable growth and traffic.
What is Local SEO, and why is it important for my business?
Local SEO focuses on optimizing your website to rank in local search results, like “plumber near me” or “Olympia SEO services.” This is crucial for local businesses wanting to attract nearby customers and improve their presence in local search.
How do I rank on Google locally?
Ranking locally involves optimizing your Google Business Profile, gathering positive reviews, targeting local keywords like “Olympia SEO,” and building local backlinks. These strategies increase your visibility in local search results, helping you connect with more nearby customers.
What are the benefits of Local SEO vs. Worldwide SEO?
Local SEO targets customers in a specific geographic area, making it ideal for businesses that serve a local market. Worldwide SEO, on the other hand, focuses on ranking globally. Local SEO tends to be more affordable and delivers quicker results for small businesses, while worldwide SEO is better suited for businesses with a larger or international reach.
How can I improve my local business SEO?
To improve your local business SEO, focus on optimizing your Google Business Profile, targeting location-specific keywords (e.g., “Olympia SEO”), generating positive reviews, and creating locally relevant content. It’s all about becoming the go-to option in your community.
What is on-page vs. off-page SEO?
On-page SEO refers to optimizing elements on your website, such as content, meta tags, and internal linking. Off-page SEO involves external efforts, like backlink building and social signals, that increase your website’s authority.
How does mobile optimization impact SEO?
Google prioritizes mobile-friendly websites, especially for local SEO. Ensuring your site is responsive and fast on mobile devices improves user experience and can significantly boost your rankings in both local and global search results.
Why is keyword research important for SEO?
Keyword research helps identify the terms your target audience is searching for, allowing you to create content and optimize your site around those keywords. For local SEO, this means focusing on phrases like “best plumber near me” or “local SEO company in Olympia.”
What is Google My Business and why is it important?
Google My Business is a free tool that allows you to manage how your business appears in local search results. Optimizing your profile can dramatically improve your local rankings and increase traffic to your site.
How do reviews affect my local SEO ranking?
Positive reviews boost your credibility and signal to Google that your business is trusted by customers. The more high-quality reviews you receive, the better your chances of ranking higher in local searches like “best web designer near me.”
What role does content play in SEO?
Content is king in SEO. High-quality, relevant content helps attract visitors, keep them engaged, and signals to search engines that your site is a valuable resource, improving both your local and global rankings.
Can I do SEO myself, or should I hire an expert?
While you can learn and implement basic SEO strategies, hiring an expert ensures that all aspects of your SEO are handled professionally. An SEO expert can craft a custom strategy tailored to your business needs, helping you achieve better and faster results.
How does Power360 Media's SEO services help my business rank on Google?
At Power360 Media, we specialize in local SEO, helping your business rank for searches like “plumber in Olympia” or “local business SEO.” Our tailored strategies include keyword optimization, Google Business Profile management, and review acquisition, all focused on boosting your rankings and attracting more local customers.
How do backlinks impact my SEO ranking?
Backlinks are an essential part of SEO because they signal to Google that your website is a trusted source of information. High-quality backlinks from reputable sites improve your website’s authority and, in turn, help you rank higher in search engine results. For local SEO, gaining backlinks from local businesses or community sites can significantly boost your visibility in searches like “plumber near me” or “Olympia SEO expert.”